They Made It – a ‘Welcome To the Pleasuredome’ advert from The Beat
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg The Beat advert design: XLZTT Illustration: Lo Cole cat. no: ZTT IQ
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg The Beat advert design: XLZTT Illustration: Lo Cole cat. no: ZTT IQ
artist: Frankie Goes To Hollywood title: And Suddenly There Came A Bang! format: 1 pg Zig Zag advert design: XLZTT Illustration: Lo Cole cat. no: Zanglette
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg The Face advert design: XLZTT Illustration: Lo Cole cat. no: ZTT IQ
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg i-D advert design: XLZTT Illustration: Lo Cole cat. no: ZTT IQ 1
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg Sounds advert design: XLZTT Photography: Anton Corbijn cat. no: ZTT IQ 1
I’ve only ever seen close up sitting and longer shots with the band standing as on the No.1 cover – did you do any more
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg Zig Zag advert design: XLZTT Illustration: Lo Cole cat. no: ZTT IQ
There are lots of props, masks, horns, animals, even a small child, was this all your idea or the brief? Peter Ashworth: “Paul wanted lots
Paul Morley: “I was always very keen on doing an ad that suited the publication, which people thought was mental but, if it was NME
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg Jamming advert design: XLZTT illustration: Lo Cole cat. no: ZTT IQ 1
At some point in 2004 I joined a ZTT fan forum – the Alternate ZTT Board – and one of the first posts I saw
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg Melody Maker advert design: XLZTT Photography: Anton Corbijn cat. no: ZTT IQ
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg No.1 advert design: XLZTT illustration: Lo Cole cat. no: ZTT IQ 1
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg Time Out advert design: XLZTT illustration: Lo Cole cat. no: ZTT IQ
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1/8 pg NME advert design: XLZTT illustration: Lo Cole cat. no: ZTT IQ 1
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1/8 pg Record Mirror advert design: XLZTT illustration: Lo Cole cat. no: ZTT IQ
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1/8 pg No.1 advert design: XLZTT illustration: Lo Cole cat. no: ZTT IQ 1
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1/8 pg NME advert design: XLZTT illustration: Lo Cole cat. no: ZTT IQ 1
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1/8 pg Record Mirror advert design: XLZTT illustration: Lo Cole cat. no: ZTT IQ
Lo Cole: “…the advertising was everywhere. The campaign was brilliantly orchestrated and bit by bit my artwork started to appear in press-ads in national newspapers
So, the Frankie campaign: the sperm + the bomb + the heart … I mean, you can’t have had that from the off? Paul Morley:
artist: Frankie Goes To Hollywood title: Welcome To The Pleasuredome format: 1 pg Blitz advert design: XLZTT illustration: Lo Cole cat. no: ZTT IQ 1
artist: Frankie Goes To Hollywood title: Two Tribes format: 1/2 pg Zig Zag advert design: XLZTT photography: Anton Corbijn cat. no: ZTAS 3 date: 04/84
artist: Frankie Goes To Hollywood title: Two Tribes format: 1 pg Record Mirror advert design: XLZTT photography: Eric Watson cat. no: ZTAS 3 date: 09/06/84
The ‘Inside The Pleasuredome’ deluxe box set is currently 103% funded after just 6 weeks. Here is an updated spread of the contents although some
artist: Frankie Goes To Hollywood title: Two Tribes format: 1/2 pg advert for ? design: XLZTT photography: Eric Watson cat. no: ZTAS 3 date: ?/0?/84
artist: Frankie Goes To Hollywood title: Two Tribes format: 1 pg Smash Hits advert design: XLZTT photography: n/a cat. no: ZTAS 3 date: 07-20/06/84 art
Paul Morley: “Anton Corbijn, I built up an early relationship with him, (from the NME days) we were colleagues and we worked together. At the
artist: Frankie Goes To Hollywood title: Two Tribes format: 1 pg No.1 advert design: XLZTT photography: Eric Watson cat. no: ZTAS 3 date: 16/06/84 art
artist: Frankie Goes To Hollywood title: Two Tribes format: 1/2 pg Blitz advert design: XLZTT photography: Anton Corbijn cat. no: ZTAS 3 date: 05/84
Paul Morley: “I was always very keen on doing an ad that suited the publication, which people thought was mental but, if it was NME
David Smart: “All these, every ad we did was a completely different artwork and I think that’s what’s quite extraordinary because now I just don’t
artist: Frankie Goes To Hollywood title: Inside The Pleasuredome format: web advert design: Openmind after XLZTT illustration: Lo Cole cat. no: ZTIS 314 date: 21/05/2014
Paul Morley: “Because of Trevor’s inability to complete records on time it meant we were often advertising records that didn’t exist. ‘Two Tribes’ we advertised
artist: Art Of Noise title: Beatbox format: The Face 1/2 pg advert design: XLZTT photography: n/a cat. no: ZTIS 108 date: 04/84 art of notes:
artist: Art Of Noise title: Beatbox format: Record Mirror 1/4 pg advert design: XLZTT photography: n/a cat. no: ZTIS 108 date: 31/03/84 art of notes:
artist: Various title: Part 2: Action (Incidentally) format: Zig Zag 1/3 pg advert / Blitz 1/2 pg advert design: XLZTT photography: n/a cat. no: n/a date:
artist: Propaganda title: Dr Mabuse format: Zig Zag 1pg advert design: XLZTT illustration: Anton Corbijn cat. no: ZTAS2 date: 03/84 art of notes: a second,
Paul Morley: “What an advert – beautiful madness, who on earth let me get away with it ! … those were if not the days
artist: Propaganda title: Dr Mabuse format: 1 pg Record Mirror / No.1 advert design: XLZTT photography: Anton Corbijn cat. no: ZTAS2 date: 10/03/84 art of
David Smart: “I’ve kept that one because I had great fun doing that. Apart from that red there these are the colours of Refreshers. And
artist: Propaganda title: Dr Mabuse format: Blitz 1pg advert design: XLZTT photography: AJ Barratt cat. no: ZTAS2 date: 02/84 art of notes: possibly the only
Paul Morley: “At the time, I was battling with a guy called Dave Robinson who’d come from Stiff Records to run Island Records and I
artist: Frankie Goes To Hollywood title: Relax format: Record Mirror magazine 1/2 pg advert design: XLZTT photography: n/a cat. no: ZTAS1 date: 14/01/84 art of
Yvonne Gilbert (she’s since dropped the ‘Anne‘) is not a hard woman to track down. Her website is full of examples of her work, largely
artist: Various title: A Radiant Obstacle In The Path Of The Obvious format: Blitz 1pg advert design: XLZTT photography: n/a cat. no: n/a date: 12/83 art
AJ Barratt: “So, I would just go out on a Saturday afternoon, go down to parts of London that I didn’t know and I’d just
artist: Frankie Goes To Hollywood title: Relax format: Sounds 1/2 pg advert design: XLZTT photography: Anton Corbijn cat. no: ZTAS1 date: 19/11/83 art of notes:
artist: Frankie Goes To Hollywood title: Relax format: No.1 magazine 1/2 pg advert design: XLZTT photography: John Stoddart cat. no: ZTAS1 date: 29/10/83 art of
David Smart: “See, I was trying to be all tasteful there.” Was this before you got the Anne Yvonne Gilbert illustration? David Smart: “No, I
artist: Frankie Goes To Hollywood title: Relax format: NME full pg advert design: XLZTT photography: John Stoddart cat. no: ZTAS1 date: 29/10/83 art of notes:
artist: Frankie Goes To Hollywood title: Relax format: NME 1/4 pg advert design: XLZTT photography: John Stoddart cat. no: ZTAS1 date: 22/10/83 art of notes:
artist: Frankie Goes To Hollywood title: Relax format: NME 1/4 pg advert design: XLZTT photography: John Stoddart cat. no: ZTAS1 date: 22/10/83 art of notes:
AJ Barratt: “As a matter of history they’re my arms on the spanner shot – I used a shutter release at my feet and guessed the
AJ Barratt: “So, I would just go out on a Saturday afternoon, go down to parts of London that I didn’t know and I’d just
artist: Art Of Noise title: Into Battle with… format: Melody Maker 1/2 pg advert design: XLZTT photography: AJ Barratt cat. no: ZTIS100 date: 08/10/83 art
artist: Art Of Noise title: Into Battle with… format: Sounds 1/2 pg advert design: XLZTT photography: AJ Barratt cat. no: ZTIS100 date: 08/10/83 art of
David Smart: “‘Baking No Moans About It’ – very Paul that one” artist: Various title: Baking No Moans About It format: The Face 1pg advert design:
A lot of ZTT’s adverts were provocative but this one sets out its stall a little more subtlely than most with a title that states
The October 22nd ’83 issue of Music Week carried an 8 page supplement inside featuring Sarm Studios complete with telltale design courtesy of XL and
The ‘advert’ above is the first known print ad associated with the label, a quarter of a page, clipped from page 3 of the October
