Take Cover! You Wimps – a ‘Two Tribes’ Sounds advert

Paul Morley: I was always very keen on doing an ad that suited the publication, which people thought was mental but, if it was NME it had to be an NME ad, Smash Hits, a Smash hits ad. And because it was me and I was doing it on my own I could do it. A five member department, oddly enough, couldn’t do it because there were bureaucratic routines and habits whereas me on my own, sketching out the ads, sending it off to David or Royston for them to do, I could do it. I could make every ad different, cost a fortune again and I wasn’t thinking of that at the time but, in a funny sort of way, there was an odd proof that it was working. Whatever those clues were that we were sending out, people were picking up and wanting to follow and some people thought it was pretentious nonsense and other people just thought it was what it was, which was entertainment. Everything was entertainment, every poster was an entertainment…”

artist: Frankie Goes To Hollywood title: Two Tribes format: 1 pg Sounds advert design: XLZTT photography: Eric Watson cat. no: ZTAS 3 date: 09/06/84 art of notes: Industrial action at both the NME and Melody Maker over the summer of ’84 prevented any ads for Two Tribes appearing in either paper.

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